Broadcasts vs Automations in Systeme.io: What to Use and When

Systeme.io gives you two ways to send emails: broadcasts and automations. Use the wrong one, and you’ll either spam people or leave money on the table.

Here’s how to pick the right tool for the job — every time.

Broadcast = One-Time Shot

Broadcasts are one-off emails. You write it, choose a list or segment, and hit send now (or schedule it).

Perfect for:

• Flash sales

• Product launches

• Time-sensitive updates

• Solo promos

• Sending to custom tags or segments

Where it is:
Emails → Broadcasts → Create

Pro tip: Always preview the plain-text version. Looks less like a promo → gets more clicks.

Automation = Set It and Sell It

Automations are rule-triggered sequences (via campaigns or workflows).

Use them for:

• Welcome sequences

• Nurture flows

• Lead scoring

• Customer onboarding

• Abandoned cart emails

You create the flow once, and every new lead runs through it automatically.

Where it is:
Emails → Campaigns + Automation Rules

Can I Use Both?

Yes — and you should.

Example Setup:

• Funnel → lead enters → gets a 5-day welcome sequence (automation)

• After Day 5, tagged as “warmed”

• Now you send them weekly broadcasts with promos or content

You’re building trust on autopilot, then layering in targeted real-time offers.