Blog vs Funnel: When to Use Each (and How to Combine Them)
Systeme.io gives you both a blog and a funnel builder — but if you treat them the same, you’ll screw up both.
Here’s when to use a blog, when to go full funnel, and how to make them play nice together.
Use the Blog When…
✅ You’re targeting keywords and want to rank in Google
✅ You’re building long-term SEO traffic
✅ You’re giving value before asking for anything
✅ You want to internally link to offers, lead magnets, or tools
Blog = front door. Funnel = cash register.
Use a Funnel When…
✅ You’re driving traffic from ads or email
✅ You want the user to take one specific action
✅ You’re selling something (or building a list)
✅ You want high conversions and low distractions
Funnel = focused.
Blog = flexible.
Trying to sell directly on a blog? You’ll lose people.
Trying to rank a funnel page in Google? Good luck.
Combine Both for the Win
Best flow:
Traffic lands on blog post
They read, trust, click internal CTA
CTA leads to funnel (freebie, product, webinar)
Funnel converts → email captured → automation kicks in
This is what most solo creators miss. They either blog forever with no CTA… or funnel hard with no traffic.
Systeme.io gives you both — use both.
Real Example
Post: “How to Build a 5-Day Welcome Email Sequence”
→ CTA at the bottom: “Download our free sequence template”
→ Funnel offers the template, captures lead, sends automation
Same platform. One ecosystem. No Zapier spaghetti.