Best Payment Options for EU & US Sellers in Systeme.io

Selling digital products? You want your money fast, fees low, and buyers not confused.

Systeme.io integrates with both Stripe and PayPal — but which one should you use (or both)? Let’s break it down for EU and US sellers.

Payment Methods Supported by Systeme.io

Out of the box:

  • ✅ Stripe

  • ✅ PayPal

  • ❌ No native crypto, Klarna, Apple Pay, etc. (you can hack it, but not worth it)

You can offer one, both, or custom (manual) payments.

Stripe = Fast, Clean, Global

Why Stripe rocks:

  • Better checkout UX

  • Cards + Apple Pay + Google Pay

  • Lower friction, especially on mobile

  • Direct bank deposits

Fees:

  • 🇺🇸 ~2.9% + $0.30 per transaction

  • 🇪🇺 ~1.4% + €0.25 for EU cards (Stripe loves EU sellers)

Best for:
Courses, ebooks, templates, and upsell funnels.

PayPal = More Trust, More Refunds

Why PayPal works:

  • Buyers feel safer

  • Some people only use PayPal

  • Easy for selling to non-techy audiences

But also:

  • More chargebacks

  • Higher dispute rates

  • Slower payout timelines (especially new accounts)

Fees:

  • 🇺🇸 ~2.9% + $0.30

  • 🇪🇺 ~3.4% + €0.35 (worse than Stripe)

Best for:
Trust-based audiences, older buyers, or cold traffic.

Should You Offer Both?

Yes — unless you're in a Stripe-only country or want to minimize PayPal stress.

Combo setup:

  • Stripe = default

  • PayPal = fallback

  • Systeme.io lets buyers choose at checkout

More options = more conversions.

Optional: Manual Payment (If You’re Crazy)

You can technically offer “bank transfer” or “manual” and email files after.

Do this if:

  • You want crypto

  • You’re working with local EU markets

  • You don’t mind babysitting invoices

Everyone else: stick to Stripe + PayPal.

If you're not tagging your leads the moment they come in, you're wasting segmentation power. Good news: you can do it automatically — and invisibly.

Here’s how to auto-tag new contacts so your list stays clean without lifting a finger.

What You’ll Use

  • Funnel or Form

  • Automation Rule

  • One-time config. That’s it.

Step-by-Step: Tag on Funnel Entry

  1. Go to your funnel

  2. Click on the step (e.g. opt-in page)

  3. Scroll to Automation Rules

  4. Click Add Rule

    • Trigger: Form submitted

    • Action: Add tag → e.g. lead, ebook-optin, from-seo, etc.

Now every new signup from that funnel gets tagged instantly.

Bonus: Stack Multiple Tags

You can add more than one.

Example:

  • Tag 1: lead

  • Tag 2: blog-reader

  • Tag 3: funnel-a-entry

Now you know who they are, where they came from, and what they want — without asking them anything.

Step-by-Step: Tag from Email Click

Want to tag contacts who click a specific email link?

  1. Go to your email

  2. Highlight a link

  3. Enable Tracking

  4. Set Action: Add tag (e.g. interested-in-product-A)

This is perfect for segmenting based on behavior — not guesses.

Why Tag Automatically?

  • Better targeting

  • Smarter automations

  • Higher conversions

  • Fewer unsubscribes

  • You stay organized as you scale

You don’t need to build logic trees in your head. Just tag as you go.

🙈 Low-Key Plug (It’s Relevant)

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